BRIEF:
Spotify aims to improve compensation for independent artists on their platform. Create a campaign showing Spotify's dedication to fairer pay and better featuring/supporting new musicians. Engage artists, users, and the industry to back Spotify as the ideal platform for artists to launch successful careers.
CONCEPT SOLUTION:
To highlight Spotify's support of rising artists, I created "Undiscovered Weekly" - a playlist series shining a spotlight on 700 emerging musicians across 7 genres each week. Dedicated genre playlists will provide exposure for undiscovered talents, while tailored aesthetic branding will showcase different musical styles. By providing a huge promotional platform to lesser known artists, it reinforces Spotify's commitment to amplifying new voices in the music industry.
Option 1 | Billboard posters
Option 2 | Billboard posters
Social Media ADS
The social media ads showcase people enjoying new songs from undiscovered artists - an indie pop track soundtracks a skier carving up powder, while a motivational hip hop song fuels a gym-goer's workout. Both are independent songs created by talented UAL musician friends lacking exposure.
Spotify Banners & Playlist Covers
