The brief was to create a campaign for the razor brand Harry's that linked their product with raising awareness about climate change.
My concept explored the idea that while Harry's provides a sustainable grooming solution, global warming poses a threat to the very resources and environment needed for their products. Through compelling visuals and messaging, I aimed to highlight Harry's commitment to eco-friendly practices while urging consumers to take action against climate change.
For the "FIRE" poster, I conveyed the raging forest fires caused by climate change. Utilizing a disposable barbecue, I positioned the razor in front with fire in the background, suspending it with transparent tape to create a surreal, attention-grabbing image.
For the striking "ICE" poster, I recreated a melting iceberg with the razor placed in the middle, symbolizing the impact on Arctic ice caps. Using an LED stick, dry ice, a block of ice with the embedded razor, and a plastic bag to convey an ice-like texture
